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Designing Transit Incentives On Commuter Transport Cards | 100 Ideas For Cities

 
Cities Incentivise Transit With ‘unlimited’ Go Card And ‘bonuses’ Offerings

The introduction of unlimited public transport passes and bonus amounts a key incentiviser to increase patronage on the transit network. the idea of bonuses upon adding credit is detailed in this post by improvesubway:

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100 Ideas For Cities: A Project Commissioned By Fgc Consulting For Future Gold Coast. Posts Written By M Roach And Adapted From Other Sources Where Noted. For More Information On This Project Contact Mr@futuregoldcoast.net
...The MTA (Metopolitan Transit Authority, New York) offers a bonus to [select] riders, though they don’t actually let you know how much of a bonus you get.

There are web apps that tell you this bonus, but wouldn’t it be nice if there was a bonus calculator that told you exactly how much of a bonus you get depending on how much money you have + how much you intend to add?”

 

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